Project
Scaling Training and Trust & Safety Policies
We created training programs for companies of all sizes, helping them improve their customer service and operational excellence.
Reclame AQUI, Latin America’s largest trust and reputation management platform, needed to enhance its educational initiatives to support corporate clients in managing customer relationships, trust & safety, and reputation protection.
A key component of this initiative was the update and development of new training programs focused on content moderation policies, trust & safety, and best practices for complaint resolution.
By creating a structured corporate education unit, Reclame AQUI empowered businesses to optimize customer interactions, comply with ethical digital practices, and improve their reputation management strategies, reinforcing the platform’s role as a leader in corporate trust solutions.
Reclame AQUI faced several challenges in building an effective and scalable B2B education program:
Evolving trust & safety landscape – Companies needed up-to-date knowledge on moderation policies to ensure ethical and compliant interactions with consumers.
Diverse audience needs – Clients ranged from startups to large multinational corporations, requiring customized training solutions.
Lack of structured education initiatives – Many companies were unaware of best practices in handling complaints and managing their online reputation.
Scaling corporate training – The challenge was to build a solution that would cater to thousands of companies without requiring intensive manual effort.
Ensuring measurable business impact – The training had to drive real, quantifiable improvements in company operations and customer interactions.
Solution
I structured and led the creation of Reclame AQUI’s Corporate Education Unit, an innovative initiative focused on:
Updating and developing new training programs on trust & safety policies, ensuring that companies adhered to ethical moderation practices and optimized their customer engagement.
Implementing content moderation courses, teaching businesses how to effectively manage user-generated content, prevent fraudulent complaints, and uphold digital trust standards.
Developing modular and scalable training programs tailored to different company profiles and industries.
Creating structured onboarding programs, reducing the learning curve by 40% for new companies using the platform.
Launching leadership training programs to help C-level executives and managers understand how customer reputation affects business sustainability.
Leveraging technology to scale education, integrating LMS platforms, live webinars, and self-paced learning materials to provide flexibility.
Building data-driven learning experiences, using engagement metrics and feedback to continuously optimize course content.
Enhancing cross-functional collaboration, working closely with sales, customer success, and marketing teams to ensure alignment between education and business objectives.
Results
Achieved 300% of business targets, exceeding the initial goal for education adoption among corporate clients.
Strengthened corporate compliance with trust & safety standards, ensuring companies followed responsible content moderation guidelines.
Improved customer complaint resolution efficiency, with trained companies reducing response times and increasing customer satisfaction ratings.
Reduced onboarding time by 40%, streamlining company adoption of the platform through structured learning paths.
Positioned Reclame AQUI as a thought leader in customer service excellence, strengthening its brand and influence in corporate trust management.
Implemented measurable learning impact strategies, ensuring that training translated into actionable improvements for companies.
Strategic Impact
Bridging education, corporate trust & safety, and business strategy to position learning as a key business differentiator.
Creating a scalable and sustainable corporate education model, driving long-term client success and ethical business practices.
Aligning learning initiatives with digital compliance and reputation management, ensuring that training directly influenced corporate customer service strategies.
Establishing a culture of continuous learning and trust, reinforcing the importance of ethical engagement and customer experience excellence among thousands of companies.
