About me

Learning isn’t a department. It’s a growth strategy.

I help companies and teams design learning experiences that drive real results — connecting education, business, and innovation.

Download my Resume

My journey

Education changes everything — thinking, culture, performance. I build learning strategies that turn that belief into measurable impact.

When I moved to the U.S., I expanded my vision: bridging strategy, technology, and human-centred design to build experiences that scale. Today, I combine business acumen, education expertise and product thinking to help organizations grow through smarter learning.

My Experience

Experience that shaped my perspective

Across more than ten years, I’ve worked at the intersection of learning, business, and technology — leading teams, designing strategies, and delivering programs that made education a growth engine for organizations.

Austin Energy

05/2025 - Present

Organizational Development & Training Sr.

Enabled innovation in organizational learning by applying automation and analytics to optimize development initiatives.
Designed and launched modernized learning assets that increased employee course completion rates.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Reclame AQUI

10/2022 - 06/2024

Director of Customer & Corporate Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Gama Academy

09/2021 - 10/2022

Director of Learning Products & Strategy

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

UOL Edtech

10/2019 - 09/2021

Learning Product Manager

Spearheaded the digital transformation of FIA Business School, leading the launch of FIA Online and 17 MBA programs with 2K+ enrollments during the pandemic year.
Directed market research, pricing, and go-to-market strategy that resulted in a 35% increase in ROI within the first year and surpassed $150k in revenue.
Coordinated academic, marketing, and technology teams to deliver industry-leading online learning experiences, resulting in NPS > 95%.
Oversaw partner alignment with FIA leadership, ensuring academic quality and long-term profitability.
The FIA Online operation now surpasses the on-campus model, with 10K+ active learners annually.

Unicesumar

12/2017 - 10/2019

Head of Learning Content & Media Production

Managed a 105-person multidisciplinary team (editorial, audiovisual, and innovation), leading large-scale content operations for 100K+ students nationwide.
Redesigned production processes, cutting outsourcing costs by 25% without quality loss.
Introduced KPIs and quality control systems that improved delivery speed and instructor satisfaction by 30%.
Launched AR and gamified experiences, enhancing student engagement metrics and brand differentiation in the competitive distance-learning market.

Laureate International Universities

02/2013 - 12/2017

Program Manager – Higher Education Operations & Strategy

Managed academic operations across five regions, standardizing processes and achieving NPS of 87%.
Developed and rolled out the PROPAC retention program, which increased student engagement by 20% and reduced dropout rates.
Secured Ministry of Education approval for 30+ centers, enabling national expansion.
Coordinated cross-functional teams to enhance accreditation compliance and academic quality.

Austin Energy

05/2025 - Present

Organizational Development & Training Sr.

Enabled innovation in organizational learning by applying automation and analytics to optimize development initiatives.
Designed and launched modernized learning assets that increased employee course completion rates.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Reclame AQUI

10/2022 - 06/2024

Director of Customer & Corporate Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Gama Academy

09/2021 - 10/2022

Director of Learning Products & Strategy

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

UOL Edtech

10/2019 - 09/2021

Learning Product Manager

Spearheaded the digital transformation of FIA Business School, leading the launch of FIA Online and 17 MBA programs with 2K+ enrollments during the pandemic year.
Directed market research, pricing, and go-to-market strategy that resulted in a 35% increase in ROI within the first year and surpassed $150k in revenue.
Coordinated academic, marketing, and technology teams to deliver industry-leading online learning experiences, resulting in NPS > 95%.
Oversaw partner alignment with FIA leadership, ensuring academic quality and long-term profitability.
The FIA Online operation now surpasses the on-campus model, with 10K+ active learners annually.

Unicesumar

12/2017 - 10/2019

Head of Learning Content & Media Production

Managed a 105-person multidisciplinary team (editorial, audiovisual, and innovation), leading large-scale content operations for 100K+ students nationwide.
Redesigned production processes, cutting outsourcing costs by 25% without quality loss.
Introduced KPIs and quality control systems that improved delivery speed and instructor satisfaction by 30%.
Launched AR and gamified experiences, enhancing student engagement metrics and brand differentiation in the competitive distance-learning market.

Laureate International Universities

02/2013 - 12/2017

Program Manager – Higher Education Operations & Strategy

Managed academic operations across five regions, standardizing processes and achieving NPS of 87%.
Developed and rolled out the PROPAC retention program, which increased student engagement by 20% and reduced dropout rates.
Secured Ministry of Education approval for 30+ centers, enabling national expansion.
Coordinated cross-functional teams to enhance accreditation compliance and academic quality.

Austin Energy

05/2025 - Present

Organizational Development & Training Sr.

Enabled innovation in organizational learning by applying automation and analytics to optimize development initiatives.
Designed and launched modernized learning assets that increased employee course completion rates.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Reclame AQUI

10/2022 - 06/2024

Director of Customer & Corporate Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Gama Academy

09/2021 - 10/2022

Director of Learning Products & Strategy

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

UOL Edtech

10/2019 - 09/2021

Learning Product Manager

Spearheaded the digital transformation of FIA Business School, leading the launch of FIA Online and 17 MBA programs with 2K+ enrollments during the pandemic year.
Directed market research, pricing, and go-to-market strategy that resulted in a 35% increase in ROI within the first year and surpassed $150k in revenue.
Coordinated academic, marketing, and technology teams to deliver industry-leading online learning experiences, resulting in NPS > 95%.
Oversaw partner alignment with FIA leadership, ensuring academic quality and long-term profitability.
The FIA Online operation now surpasses the on-campus model, with 10K+ active learners annually.

Unicesumar

12/2017 - 10/2019

Head of Learning Content & Media Production

Managed a 105-person multidisciplinary team (editorial, audiovisual, and innovation), leading large-scale content operations for 100K+ students nationwide.
Redesigned production processes, cutting outsourcing costs by 25% without quality loss.
Introduced KPIs and quality control systems that improved delivery speed and instructor satisfaction by 30%.
Launched AR and gamified experiences, enhancing student engagement metrics and brand differentiation in the competitive distance-learning market.

Laureate International Universities

02/2013 - 12/2017

Program Manager – Higher Education Operations & Strategy

Managed academic operations across five regions, standardizing processes and achieving NPS of 87%.
Developed and rolled out the PROPAC retention program, which increased student engagement by 20% and reduced dropout rates.
Secured Ministry of Education approval for 30+ centers, enabling national expansion.
Coordinated cross-functional teams to enhance accreditation compliance and academic quality.

Education

2018

Master’s Degree in Administration

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

2014

Postgraduate in Organizational Communication

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

2009

Bachelor’s Degree in Advertising

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

2018

Master’s Degree in Administration

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

2014

Postgraduate in Organizational Communication

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

2009

Bachelor’s Degree in Advertising

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

2018

Master’s Degree in Administration

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

2014

Postgraduate in Organizational Communication

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

2009

Bachelor’s Degree in Advertising

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

Certification

Harvard University, 2023

Leaders of Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Saint Paul Business School, 2023

AI for Business Professionals

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Tera, 2021

Digital Product Leadership

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

Harvard University, 2023

Leaders of Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Saint Paul Business School, 2023

AI for Business Professionals

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Tera, 2021

Digital Product Leadership

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

Download my Resume

Harvard University, 2023

Leaders of Learning

Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.

Saint Paul Business School, 2023

AI for Business Professionals

Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.

Tera, 2021

Digital Product Leadership

Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.

Download my Resume

Impact Metrics

Results that prove how learning drives business growth.

I measure success not just by engagement, but by the outcomes learning creates.
Here are a few numbers that reflect the difference my work has made across teams and organizations.

$50M+

Revenue generated from the launch of FIA Online, the first 100% online MBA platform from FIA Business School.

$50M+

Revenue generated from the launch of FIA Online, the first 100% online MBA platform from FIA Business School.

300%

Revenue growth in one year after building and leading a new education business unit from the ground up.

300%

Revenue growth in one year after building and leading a new education business unit from the ground up.

15,000+

Learners reached across three education divisions — FIA Online, Gama University, and RA Educa.

15,000+

Learners reached across three education divisions — FIA Online, Gama University, and RA Educa.

$50M+

Revenue generated from the launch of FIA Online, the first 100% online MBA platform from FIA Business School.

300%

Revenue growth in one year after building and leading a new education business unit from the ground up.

15,000+

Learners reached across three education divisions — FIA Online, Gama University, and RA Educa.

QUOTE

"Celso's expertise in product learning and strategic education transformed our approach, delivering innovative solutions that drove engagement and measurable success."

Marcio Spagnolo

Founder - PSA

FAQ

Youmightbewonderingaboutthesethingstoo:

Let's Talk.

Whether you’re exploring a new project, collaboration, or a idea — I’d be happy to connect.

Ask a question

What makes your approach different?

I combine business strategy, instructional design, and product thinking. This helps me design learning solutions that are not just engaging but measurable — driving outcomes like revenue growth, onboarding efficiency, and cultural alignment.

Can you help a company outside the education sector?

Absolutely. Most of my clients and companies that I have worked for come from tech, customer experience, or SaaS backgrounds. My goal is to translate learning into better performance — regardless of the industry.

Do you work independently or with teams?

Both. I often lead strategy and structure for learning initiatives but collaborate with in-house teams or partner networks when projects need scale — especially in design, data, or technology.

What languages do you work in?

I work fluently in English, Portuguese, and Spanish, and have led multinational projects across the U.S. and Latin America.

What makes your approach different?

Can you help a company outside the education sector?

Do you work independently or with teams?

Both. I often lead strategy and structure for learning initiatives but collaborate with in-house teams or partner networks when projects need scale — especially in design, data, or technology.

What languages do you work in?

I work fluently in English, Portuguese, and Spanish, and have led multinational projects across the U.S. and Latin America.

What makes your approach different?

Can you help a company outside the education sector?

Do you work independently or with teams?

Both. I often lead strategy and structure for learning initiatives but collaborate with in-house teams or partner networks when projects need scale — especially in design, data, or technology.

What languages do you work in?

I work fluently in English, Portuguese, and Spanish, and have led multinational projects across the U.S. and Latin America.