About me
Learning isn’t a department. It’s a growth strategy.
I help companies and teams design learning experiences that drive real results — connecting education, business, and innovation.
My journey
Education changes everything — thinking, culture, performance. I build learning strategies that turn that belief into measurable impact.
When I moved to the U.S., I expanded my vision: bridging strategy, technology, and human-centred design to build experiences that scale. Today, I combine business acumen, education expertise and product thinking to help organizations grow through smarter learning.
My Experience
Experience that shaped my perspective
Across more than ten years, I’ve worked at the intersection of learning, business, and technology — leading teams, designing strategies, and delivering programs that made education a growth engine for organizations.
Austin Energy
05/2025 - Present
Organizational Development & Training Sr.
Enabled innovation in organizational learning by applying automation and analytics to optimize development initiatives.
Designed and launched modernized learning assets that increased employee course completion rates.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
Reclame AQUI
10/2022 - 06/2024
Director of Customer & Corporate Learning
Founded the company's first education business unit and grew it from zero to 300% of annual target, owning the P&L: pricing, packaging, margin, and revenue forecasting.
Created Brazil's first Customer Service Certification Program — persona-based learning paths, competency framework, assessment design, and credentialing — adopted by Amazon, TikTok, LG, and Whirlpool. Partner satisfaction up 40%.
Designed and launched 15+ learning products (certifications, instructor-led and virtual programs, in-company training, self-paced courses), packaged into tiers aligned to the SaaS sales cycle; catalog expanded 50%.
Built the delivery operation from scratch — content workflows, vendor systems, process documentation — cutting time-to-market 30%.
Served as training advisor to Sales, Customer Success, and Marketing, and reported the KPI set the business was run on (revenue, enrollment, utilization, satisfaction) to executive leadership.
Gama Academy
09/2021 - 10/2022
Director of Learning Products & Strategy
Owned full P&L and product roadmap for the learning portfolio; improved revenue margin 25% through pricing and delivery-model redesign.
Specified and built a proprietary LMS with SaaS-based content distribution — enrollment flows, distribution, and reporting, from requirements to launch.
Launched Gama University, an MBA-level eLearning portfolio across technology, product management, and cybersecurity, with thousands of enrollments in year one.
Unified product, engineering, and education into one operating model, reducing cycle time and project friction; inbound corporate partnerships increased 3x.
UOL Edtech
10/2019 - 09/2021
Learning Product Manager
Led the digital transformation of FIA Business School: launched FIA Online and 17 MBA programs with 2,000+ enrollments in year one, during the pandemic.
Owned market research, pricing, and go-to-market strategy, delivering a 35% ROI increase in year one.
Directed academic, marketing, and technology teams to a learner NPS of +95. The online operation now surpasses the on-campus model, with 10,000+ active learners annually.
Unicesumar
12/2017 - 10/2019
Head of Learning Content & Media Production
Led a 105-person multidisciplinary organization across instructional design, editorial, and audiovisual production, coaching managers and running capacity, scheduling, and quality control.
Redesigned the content production workflow, cutting outsourcing costs 25% with no loss of quality.
Introduced KPIs and quality-control systems that improved delivery speed and instructor satisfaction 30%.
Launched gamified and augmented-reality learning experiences, lifting engagement and differentiating the brand.
Laureate International Universities
02/2013 - 12/2017
Program Manager – Higher Education Operations & Strategy
Managed academic operations across five regions and globally distributed teams; standardized processes to an NPS of 87.
Designed and rolled out the PROPAC retention program: learner engagement up 20%, dropout reduced.
Secured Ministry of Education approval for 30+ centers, enabling national expansion.
Austin Energy
05/2025 - Present
Organizational Development & Training Sr.
Enabled innovation in organizational learning by applying automation and analytics to optimize development initiatives.
Designed and launched modernized learning assets that increased employee course completion rates.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
Reclame AQUI
10/2022 - 06/2024
Director of Customer & Corporate Learning
Founded the company's first education business unit and grew it from zero to 300% of annual target, owning the P&L: pricing, packaging, margin, and revenue forecasting.
Created Brazil's first Customer Service Certification Program — persona-based learning paths, competency framework, assessment design, and credentialing — adopted by Amazon, TikTok, LG, and Whirlpool. Partner satisfaction up 40%.
Designed and launched 15+ learning products (certifications, instructor-led and virtual programs, in-company training, self-paced courses), packaged into tiers aligned to the SaaS sales cycle; catalog expanded 50%.
Built the delivery operation from scratch — content workflows, vendor systems, process documentation — cutting time-to-market 30%.
Served as training advisor to Sales, Customer Success, and Marketing, and reported the KPI set the business was run on (revenue, enrollment, utilization, satisfaction) to executive leadership.
Gama Academy
09/2021 - 10/2022
Director of Learning Products & Strategy
Owned full P&L and product roadmap for the learning portfolio; improved revenue margin 25% through pricing and delivery-model redesign.
Specified and built a proprietary LMS with SaaS-based content distribution — enrollment flows, distribution, and reporting, from requirements to launch.
Launched Gama University, an MBA-level eLearning portfolio across technology, product management, and cybersecurity, with thousands of enrollments in year one.
Unified product, engineering, and education into one operating model, reducing cycle time and project friction; inbound corporate partnerships increased 3x.
UOL Edtech
10/2019 - 09/2021
Learning Product Manager
Led the digital transformation of FIA Business School: launched FIA Online and 17 MBA programs with 2,000+ enrollments in year one, during the pandemic.
Owned market research, pricing, and go-to-market strategy, delivering a 35% ROI increase in year one.
Directed academic, marketing, and technology teams to a learner NPS of +95. The online operation now surpasses the on-campus model, with 10,000+ active learners annually.
Unicesumar
12/2017 - 10/2019
Head of Learning Content & Media Production
Led a 105-person multidisciplinary organization across instructional design, editorial, and audiovisual production, coaching managers and running capacity, scheduling, and quality control.
Redesigned the content production workflow, cutting outsourcing costs 25% with no loss of quality.
Introduced KPIs and quality-control systems that improved delivery speed and instructor satisfaction 30%.
Launched gamified and augmented-reality learning experiences, lifting engagement and differentiating the brand.
Laureate International Universities
02/2013 - 12/2017
Program Manager – Higher Education Operations & Strategy
Managed academic operations across five regions and globally distributed teams; standardized processes to an NPS of 87.
Designed and rolled out the PROPAC retention program: learner engagement up 20%, dropout reduced.
Secured Ministry of Education approval for 30+ centers, enabling national expansion.
Education
2018
Master’s Degree in Administration
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
2014
Postgraduate in Organizational Communication
Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
2009
Bachelor’s Degree in Advertising
Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.
2018
Master’s Degree in Administration
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
2014
Postgraduate in Organizational Communication
Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
2009
Bachelor’s Degree in Advertising
Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.
Certification
Harvard University, 2023
Leaders of Learning
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
Hubspot, 2026
Sales Enablement
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
Saint Paul Business School, 2023
AI for Business Professionals
Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
Tera, 2021
Digital Product Leadership
Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.
Harvard University, 2023
Leaders of Learning
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
Hubspot, 2026
Sales Enablement
Founded the company’s first education business unit, transforming an informal initiative into a high-performing business vertical that achieved 300% of annual targets.
Designed and launched 15+ learning products, including online courses, certifications, and live programs, generating new revenue streams and client retention growth.
Developed Brazil’s first Customer Service Certification Program for Reclame AQUI, adopted by Amazon, TikTok, LG, Whirlpool, and others, improving partner satisfaction scores by over 40%.
Implemented operational processes and vendor systems that cut time-to-market by 30% and improved delivery consistency.
Represented the company at SXSW, Web Summit, and NRF, converting global trends into new product opportunities that expanded the course catalog by 50%.
Saint Paul Business School, 2023
AI for Business Professionals
Introduced AI-driven automation and content-creation workflows, reducing manual development time by 40% and improving cross-team collaboration.
Designed and launched modernized learning assets that increased employee course completion rates by 25%.
Partnered with internal leaders to implement new learning frameworks, enhancing compliance training quality and visibility across the organization.
Leveraged analytics dashboards to improve reporting accuracy and demonstrate training ROI to executive leadership.
Tera, 2021
Digital Product Leadership
Launched Gama University, an MBA-level e-learning portfolio in tech, product management, and cybersecurity, generating thousands of student enrollments in year one.
Managed full P&L and strategic roadmap, resulting in a 25% revenue margin improvement through optimized pricing and delivery models.
Created a proprietary LMS prototype and implemented SaaS-based distribution that increased scalability and client acquisition across corporate partners.
Unified product, tech, and education units, reducing project friction and cycle times.
Strengthened market positioning, leading to a 3× increase in inbound corporate partnerships.
Impact Metrics
Results that prove how learning drives business growth.
I measure success not just by engagement, but by the outcomes learning creates.
Here are a few numbers that reflect the difference my work has made across teams and organizations.
$50M+
Revenue generated from the launch of FIA Online, the first 100% online MBA platform from FIA Business School.
300%
Revenue growth in one year after building and leading a new education business unit from the ground up.
15,000+
Learners reached across three education divisions — FIA Online, Gama University, and RA Educa.
$50M+
Revenue generated from the launch of FIA Online, the first 100% online MBA platform from FIA Business School.
300%
Revenue growth in one year after building and leading a new education business unit from the ground up.
15,000+
Learners reached across three education divisions — FIA Online, Gama University, and RA Educa.
QUOTE
"Celso's expertise in product learning and strategic education transformed our approach, delivering innovative solutions that drove engagement and measurable success."
Marcio Spagnolo
Founder - PSA
FAQ
Youmightbewonderingaboutthesethingstoo:
Youmightbewonderingaboutthesethingstoo:
Youmightbewonderingaboutthesethingstoo:
Let's Talk.
Whether you’re exploring a new project, collaboration, or a idea — I’d be happy to connect.
What makes your approach different?
I combine business strategy, instructional design, and product thinking. This helps me design learning solutions that are not just engaging but measurable — driving outcomes like revenue growth, onboarding efficiency, and cultural alignment.
Can you help a company outside the education sector?
Absolutely. Most of my clients and companies that I have worked for come from tech, customer experience, or SaaS backgrounds. My goal is to translate learning into better performance — regardless of the industry.
Do you work independently or with teams?
Both. I often lead strategy and structure for learning initiatives but collaborate with in-house teams or partner networks when projects need scale — especially in design, data, or technology.
What languages do you work in?
I work fluently in English, Portuguese, and Spanish, and have led multinational projects across the U.S. and Latin America.
© 2025 Celso Filho. All rights reserved.
© 2025 Celso Filho. All rights reserved.
© 2025 Celso Filho. All rights reserved.