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Resume

Achievements

Innovation Award

Winner of the INFI Award for the project "Integration of Hybrid Teaching and New Digital Technologies," recognized for leveraging innovative strategies to connect academia and the corporate sector.

Cost Efficiency

Structured a new corporate education unit at Reclame AQUI, achieving 300% of the target and optimizing processes for improved client efficiency.

Learning & Development

Launched FIA ONLINE at UOL Edtech, enrolling 2,000+ students in its first year and generating $150M+ in revenue by effectively managing cross-functional teams for a seamless program launch.

Product Optimization

Led digital strategy at Gama Academy, optimizing programs and launching Gama University with 500+ students enrolled in three technology-focused programs.

Experience

2022 - 2024

Head of Learning & Development

Reclame AQUI

  • Spearheaded the redesign and strategic growth of a corporate education division, achieving a 300% revenue increase within the first year by creating and deploying solutions and products that leverage the 3Es of development (Experience, Exposure, Education) and expanding market presence.

  • Led an 8-person multidisciplinary team, fostering collaboration and operational excellence through structured daily meetings, strategic planning, and continuous performance tracking.

  • Developed and executed comprehensive learning strategies, enhancing employee skills and partner capabilities across B2B and B2C markets, resulting in a 213% growth in the business portfolio.

  • Built strategic relationships with C-level executives and major corporate clients, aligning learning solutions with business goals and driving new opportunities for collaboration and revenue.

  • Represented the organization at global events like SXSW, NRF and Web Summit, integrating cutting-edge insights into educational programs and delivering high-impact lectures and presentations to stakeholders.

  • Enabled internal meetings for operational needs, including pricing and billing, contract alignment, and marketing for campaigns and actions.

2021 - 2022

Sr. Manager, Learning & Development

Gama Academy

  • Directed the development and successful launch of 7 postgraduate and MBA courses, aligning learning technologies and educational offerings with market needs and strategic goals.

  • Led a cross-functional team of 16 professionals across educational management, learning design, audiovisual, training, operations, teacher experience, and contracts, fostering collaboration and driving operational excellence.

  • Facilitated product definition and modeling sessions, collaborating with C-level executives to report progress and define strategic business initiatives, driving innovation in educational solutions.

  • Managed stakeholder relationships, including clients, professors, and partners, to cultivate new partnerships, enhance synergies, and secure strategic contracts.

  • Oversaw daily team operations through structured meetings and performance tracking, ensuring alignment with project goals and organizational vision.

2019 - 2021

Sr. Program Manager, Sales/Business Enablement

UOL Edtech

  • Spearheaded a cross-functional L&D team of 10 professionals, driving collaboration across content design, operations, training, and marketing to deliver innovative, digitally-enabled learning experiences aligned with corporate objectives.

  • Developed and executed a portfolio of 17 online postgraduate and MBA programs, leveraging adult learning principles and instructional design methodologies to achieve record-breaking enrollments of over 2,000 students in the first year and generating R$200 million in revenue.

  • Directed comprehensive program management, including hiring subject matter experts, integrating content, deploying strategic marketing initiatives, enhancing learner engagement, and expanding market reach.

  • Built strategic partnerships with renowned educators and guest speakers, curating a network of national and international thought leaders to enrich learning content and boost program credibility.

  • Collaborated with C-level executives and stakeholders to define and execute L&D strategies, establish KPIs, and drive data-informed decision-making, fostering a culture of continuous improvement and innovation in learning solutions.

2017 - 2019

Head of Learning Content Strategy

Unicesumar (Private University)

  • Directed a multidisciplinary team of 105 professionals, including managers in editorial production, audiovisual production, and special projects, driving high-quality, innovative educational content delivery.

  • Partnered closely with the Dean to align on strategic initiatives, regularly presenting project outcomes and operational insights to the university’s executive board, ensuring stakeholder buy-in and alignment with academic goals.

  • Led comprehensive financial oversight, preparing detailed P&L and budget reports, conducting market benchmarking, and identifying new trends, resulting in data-driven decision-making and strategic resource allocation.

  • Achieved a 25% budget reduction by internalizing outsourced production processes, optimizing costs while maintaining content quality and operational efficiency.

  • Facilitated stakeholder engagement by showcasing educational materials to students, clients, and partners, gathering feedback, and incorporating insights to enhance learning solutions and content strategies

2013 - 2017

Program Manager - Higher Education

Laureate Education (NASDAQ:LAUR)

  • Led a team of five direct reports and 150 indirect staff across multiple regions (South, Southeast, Midwest, North, and Northeast), driving consistent educational coordination and operational excellence.

  • Monitored and analyzed regional performance metrics, delivering detailed reports to senior leadership, enabling data-driven decision-making and strategic alignment.

  • Spearheaded course accreditation and compliance processes, successfully securing Ministry of Education approval for over 30 support centers, ensuring full regulatory adherence.

  • Developed and implemented the PROPAC (Academic Retention Program) to enhance student retention, contributing to a significant increase in Net Promoter Score (NPS), achieving a score of 77%.

  • Optimized resource allocation and travel planning for regional coordinators, balancing budget constraints with effective coverage, and fostering strategic partnerships through site visits and stakeholder engagements.

Education

2018

Master’s Degree in Administration

2014

Postgraduate Degree in Organizational Communication

2009

Bachelor’s Degree in Advertising

Certification

Harvard University, 2023

Leaders of Learning

Saint Paul Escola de Negocios, 2023

AI for Business Professionals

Tera, 2021

Digital Product Leadership

Languages

English

Portuguese

Spanish

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